Bui Thanh Liem (Liam) | Founder & General Manager of Lila Inn & Tours
“As a child, my dream was simple – to have meat and eggs on the table.”
I grew up in Dong Tien, a remote commune in Ha Giang province, one of the poorest regions of Vietnam. My childhood was marked by hardship – long days working on the land and nights with empty plates.
Today, that dream has come true for me. But for many in my community, the struggle continues.
Poverty still shapes lives. Young people can’t find steady work. The elderly live without pensions. Most families rely solely on farming to survive. I realized: the cycle won’t break unless someone creates real opportunities.

Why I founded Lila Inn & Tours
In 2016, I started Lila Inn & Tours with one mission: “To create jobs for my people – jobs that bring dignity, stability, and hope”.
We didn’t have a big office. Just a few bikes, a team of local riders, and one strong belief: “A meaningful journey can change lives – yours and ours.”
Since then, Lila has become a second home for dozens of riders. We support them beyond a paycheck:
- We guide them to buy social insurance
- We help them prepare for a secure retirement
- We proudly offer the highest wages in the region
- And most importantly: we treat them with respect
Don’t just take my word for it – ask our riders. And no, you don’t pay more for this care. Our prices are still competitive with other agencies.
We offer
Lila Inn & Tours is more than just a tour company. We invite you into the heart of Ha Giang.
Whether you’re riding through cloud-kissed passes, sharing stories over warm meals, or learning from the people who call this place home, you’ll experience something truly real.
We run small-group tours, led by local riders with deep knowledge of the land. Safety, authenticity, and human connection are at the center of everything we do.
“If you travel with us, you’re not just our guest. You become part of a story that empowers lives.”
Let’s explore Ha Giang together. Let’s make every journey meaningful for you, for us, and for the land we love.
Connect with us: lilainn.tours@gmail.com